Alex Turnbull
Bridging business strategy and technical execution — turning complex problems into practical solutions.
I help businesses identify their core problems, explore multiple solution paths, and guide technical implementation. With a background spanning executive strategy, coding, and 3D design, I thrive at the intersection of business and technology.
Case Studies & Interests
Exploring AI-Assisted Coding and Prompt Engineering
Lessons from building a personal website with AI tools including ChatGPT and Cursor.
Disrupting the Climbing Industry with Whipper Climbing
Building a challenger brand that redefined climbing wall manufacturing and distribution in the APAC region.
Reducing Waste Through Volume Refurbishment at Whipper Climbing
Transforming hundreds of used climbing volumes into like-new condition while strengthening customer relationships.
Scaling Urban Climb Through Collaborative Design and Delivery
Overseeing five new climbing venues and doubling Urban Climb's total climbing surface area over four years.
Driving Digital Transformation at B&R Enclosures
From managing bills of materials to leading company-wide digital transformation across Australia and China.